"Powermax is India's top seller of exercise equipment and we have our presence at our own franchised retail outlets as well as on marketplaces like Amazon. This makes it extremely critical for us to ensure that our stock status reflects uniformly everywhere. We certainly don't want to be in a situation where we are not able to service our customer orders just because we do not have the most current, up-to-the-second inventory status. Middelium solves that problem for us, and now we have happy customers, and we are happy as well because the last thing we want are customers who's orders we cannot fulfil owing to lack of inventory information."

"Vcom has a presence in both India and Singapore, and as India's top network service integrators and providers, we always need to ensure that features and other such information of the equipment that we supply and service are always clear, and that the tech specs are always up-to-date. As most of our equipment is imported from China and Japan, we have to ensure that our customer pricing reflects our input costs precisely, based on aspects like cargo costs, custom clearance costs, current tax laws, and so on. As active participants in Middelium's development, we are very hopeful that it becomes the solution of choice for equipment-based products everywhere."